Below is a mind map which shows a range of different types of media, along with their purposes and things that might need doing during the production of these media types.
How would you complete market research for this brief? One method of effective market research for this brief would be to use a questionnaire. This is because they are quick to design and send out to large samples of people, and when targeting kids, you should want to gain as many of their opinions as possible. They can also be distributed using a number of different ways. Another method of market research that you could use would be to use a focus group. This when the researcher asks a group of people relevant to the research question, and the group will then discuss it and share their opinions with each other while the researcher observes. The advantage is that you are able to generate extra data from the group interaction
What is project management? Objectives Maintenance Organising Managing your project into sections to achieve the objectives set out to finish your end project. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A project timeline schedule would need to be created for the creation of the media product, to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project. Gantt chart: Designed by mechanical engineer Henry Gantt in 1910, the Gantt chant has has a relatively long run as a project management tool. A gantt chart uses horizontal bars to illustrate project completion dates, progress, milestones and dependencies. Production schedule - excel To do lists Workflow tool: Split by team member so that it is cle...
1. The first reason as to why clients write briefs is because it leads to better and more measurable work. This because the brief allows everything else to flow well, meaning that all work can be completed well and up to standard. Without a brief there is essentially no form of guidance as to what needs to be done at each stage. Furthermore, the client brief can also be considered a platform for a communications campaign. 2. The second reason to why client briefs are important is because it saves time and money. This is because it takes longer to find a solution to certain situations without direct instructions on how to do so, this will mean there is a delay on when this solution can be found. A written brief also ensures that there is more chance of getting it right first time, and it minimises wastefulness. 3. The final reason is because of fairer remuneration. One of the criticisms that people face when marketing from their colleagues in finance and in the boardroom in ge...
This is a brilliant blog post with lots of pre-production materials. Good use of a Web 2.0 tool!
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