Computer game brief question

How would you complete market research for this brief?

One method of effective market research for this brief would be to use a questionnaire. This is because they are quick to design and send out to large samples of people, and when targeting kids, you should want to gain as many of their opinions as possible. They can also be distributed using a number of different ways.

Another method of market research that you could use would be to use a focus group. This when the researcher asks a group of people relevant to the research question, and the group will then discuss it and share their opinions with each other while the researcher observes. The advantage is that you are able to generate extra data from the group interaction

Comments

  1. JCoSS Media Dept5 December 2017 at 03:21

    Both good points, but you need to make sure that you have a detailed response. Where would the questionnaire be done? Would there be an incentive to completing the questionnaire?

    Where and when would these focus groups take place and what would the breakdown be?

    What about parents?

    ReplyDelete

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