Crowdfunding and OK Go questions

Crowdfunding:

What is the film called? Unsound


What was the Kickstarter project for? Eterney fees, professional sound mixing, colour correction, film festivals. 


How long did they spend developing the concept? 3 weeks. 


How many days do the most successful campaigns run for? 30 days. You shouldn't do 28 or 32


What figure did they decide on? £15,000


How did they promote the project? Social media, Facebook pages and twitter accounts, emailing old friends and teachers.This is because these are ways of reaching much more people and is free of charge. 


What is the pyramid marketing structure? 1% “Creators”- heavy contributors.  9% “Commentators”-Intermittent contributors 90% “Lurkers” - Passive majority

They raised £2448 in total 

Kickstar: 3700 ongoing campaigns in 2014. 

Average campaign contribution: $75

  1. How much money were they asking for? £250,000
  2. How much did they get £255,000. This shows that it was more successful than planned since they raised more than what their goal was. 
  3. How many backers were there? 2712, so this many people helped raise money. 
  4. Who is the director and why is this important? Vince. This is important because it shows how he has been very successful and been able to create a great film with his production company just by obtaining funds through donation. 
  5. How else is the project being funded? People funding the money such as investments. 
  6. What was the funding for? The production, essentially so they could pay for anything that they will need to film such as cameras, lighting and so on. There are many production costs to consider in order to make something good. 
  7. Why do you think this was successful in gaining funding? They rewarded the donators, so it means that anybody who donated would receive something in return, encouraging more and more people to actually contribute. 
  8. What has happened since it was funded? It is still being edited and will hopefully be finished soon, it can take a long time to complete these kind of productions. 


  1. What is the purpose of the music video? To attract a different type of audience than usual. Eg a quirky type. To do something new, different, artistic and fun. 
  2. Who is it sponsored by? Chevrolet. They are a car company and it helps them to promote their own brand. 
  3. Why did OK GO agree to this? What is their view on music videos? Ok go want to make videos to please their virtual audience, because they understand that the videos are just as important to the audience as the songs. 
  4. Which companies have sponsored OK GO’s work so far? Land Rover, Samsung, and State Farm insurance. 
  5. How much sponsorship did they receive from the company? Between $500,000 and $1 million, this is a lot of money, hence why they were able to create the music video. 
  6. What did the sponsorship buy? They paid for a couple of Sonics, including one modified by an LA movie-car shop with a variety of outward-swinging arms that are operated by pneumatic trunk cylinder, plus a mechanically deployed T-bar on the roof to jangle overhead chimes
  7. Where was the filming location and how many separate location set ups did the production team need to create. A remote canyon, in California. This gave an interesting looking background and wouldn't have costed them money. 
  8. How long did the video take to film? 4 days. 

Comments

  1. JCoSS Media Dept26 October 2017 at 10:08

    Some of your answers lack any real detail, which will hinder your revision!
    Write in some more detail to allow you to have more information to revise from/to remind you of Crowdfunding as a financial possibility.

    ReplyDelete
  2. Sam Bromley999 November 2017 at 07:25

    Thanks. This task has now been updated and there is more detail included in the answers

    ReplyDelete
  3. JCoSS Media Dept15 November 2017 at 16:33

    Question 6 and 8 of the Enemy of Man tasks are not detailed enough. Question 7 of the Ok Go questions is a two part question and you have only answered one part.

    Please go back and fill in the detail by 20th November.

    ReplyDelete
  4. Sam Bromley9920 November 2017 at 08:54

    I have sorted the Enemy of man questions, but can't find the answer for the second part of No 7 on OK go

    ReplyDelete

Post a Comment

Popular posts from this blog

Computer game brief question

How would you complete market research for this brief? One method of effective market research for this brief would be to use a questionnaire. This is because they are quick to design and send out to large samples of people, and when targeting kids, you should want to gain as many of their opinions as possible. They can also be distributed using a number of different ways. Another method of market research that you could use would be to use a focus group. This when the researcher asks a group of people relevant to the research question, and the group will then discuss it and share their opinions with each other while the researcher observes. The advantage is that you are able to generate extra data from the group interaction
Read more

Project management

What is project management? Objectives Maintenance Organising Managing your project into sections to achieve the objectives set out to finish your end project. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A project timeline schedule would need to be created for the creation of the media product, to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project. Gantt chart: Designed by mechanical engineer Henry Gantt in 1910, the Gantt chant has has a relatively long run as a project management tool. A gantt chart uses horizontal bars to illustrate project completion dates, progress, milestones and dependencies. Production schedule - excel To do lists Workflow tool: Split by team member so that it is cle...
Read more

Client brief homework

1. The first reason as to why clients write briefs is because it leads to better and more measurable work. This because the brief allows everything else to flow well, meaning that all work can be completed well and up to standard. Without a brief there is essentially no form of guidance as to what needs to be done at each stage. Furthermore, the client brief can also be considered a platform for a communications campaign. 2. The second reason to why client briefs are important is because it saves time and money. This is because it takes longer to find a solution to certain situations without direct instructions on how to do so, this will mean there is a delay on when this solution can be found. A written brief also ensures that there is more chance of getting it right first time, and it minimises wastefulness. 3. The final reason is because of fairer remuneration.  One of the criticisms that people face when marketing from their colleagues in finance and in the boardroom in ge...
Read more